Here’s how some for-profit local news outlets are building subscriptions

Sixteen percent of Americans pay for news, a report earlier this year found. It’s not exactly trickling down to local outlets.

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Nonprofit status has been enormously helpful for local news outlets, both those kicking off as newbies or transitioning from the commercial (and profit-losing) life. Two hundred organizations are now registered with the Institute for Nonprofit News, collectively bringing in more than $350 million in revenue last year and, of course, doing the important work of the journalism itself.

But that doesn’t mean for-profit local journalism models are all lost. In a new Shorenstein Center paper, special projects director Heidi Legg reviews some the non- and for-profit leaders in local news (as well as the mobilizers infusing the local news market with more money and ideas, like the American Journalism Project and Report for America).

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