Here’s how some for-profit local news outlets are building subscriptions

Sixteen percent of Americans pay for news, a report earlier this year found. It’s not exactly trickling down to local outlets.


Nonprofit status has been enormously helpful for local news outlets, both those kicking off as newbies or transitioning from the commercial (and profit-losing) life. Two hundred organizations are now registered with the Institute for Nonprofit News, collectively bringing in more than $350 million in revenue last year and, of course, doing the important work of the journalism itself.

But that doesn’t mean for-profit local journalism models are all lost. In a new Shorenstein Center paper, special projects director Heidi Legg reviews some the non- and for-profit leaders in local news (as well as the mobilizers infusing the local news market with more money and ideas, like the American Journalism Project and Report for America).

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