Mayberry leads the Lee regional sales organization throughout the state, including Lee newspapers in Hickory, Statesville, Marion, Concord, Mooresville, Winston-Salem and Greensboro.
Lee Enterprises, The News Herald's parent company, hires new NC Media Group president
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Lee Enterprises, the parent company of the Morganton News Herald, announced that Eric Mayberry has been named president of its North Carolina Media Group and vice president of sales for its Carolina region.
Lee said Mayberry’s primary mission is enhancing and expanding the newspapers’ digital sales and marketing efforts.
Those areas have become a pivotal part of Lee’s overall companywide digital transformation in recent years.
Mayberry said digital sales and marketing challenges facing the media industry are foremost on his mind.
“The rapid rate of change we all face every day … is not limited to newspapers,” he said. “Television, magazines, radio are all dealing with the same issues around securing and gaining audience as media continues to evolve.”